DESIGN

El Imperio 2019

Branding 

End-to-end brand identity development for a new food business concept with franchise potential, including the careful design of visual and conceptual elements to guarantee consistency, recognition, and scalability.

Glowing by lu Branding 2019

Creación de Branding 

We crafted the visual identity and branding for a multidisciplinary beauty salon. The logo, inspired by the founder’s own face, brings authenticity and a personal touch. The design embraces femininity with a refined yet approachable style, using pastel and golden tones to evoke luxury, serenity, and professionalism. This branding elevates the salon as a hub of expertise, consistently reflecting both professional excellence and the founder’s unique essence.

Nuveria 2023
Branding 

Nuveria was created from the comforting aroma of home—grandmother’s recipes passed down through generations, each bite carrying a memory, a touch, a family story. This branding project translates that emotional heritage into a visual identity that welcomes people with the warmth of freshly baked bread.

As the brand prepares to expand into new markets, its soft, fresh products will reach supermarkets, specialty shops, and trade shows. A complete visual universe was designed: packaging that honors artisanal quality, stationery that fosters closeness, merchandise that inspires affection, and media assets that radiate the brand’s sweetness and sincerity.

Típica Mesa Sonorense 2020

Branding

Típica Mesa Sonorense is an integrated brand and upcoming restaurant designed to elevate Sonora’s regional cuisine and products. Its identity centers on the bighorn sheep, a symbol of strength and desert heritage.

The branding aims for prestige and high value, balancing authenticity with refined simplicity. The vision is to establish the brand as a benchmark—where the true flavors of Sonora meet distinction and artisanal excellence.

Tu visión a las rocas 2022

El Branding

Your Vision on the Rocks’ is a premium digital podcast crafted for professionals and opinion leaders (30–55) who enjoy whisky and smart conversation. It blends profound dialogue with the ritual of whisky, featuring candid interviews with entrepreneurs, artists, and athletes about their stories, lessons, and future visions. The whisky becomes a catalyst for honesty in a refined, masculine lounge setting—dimly lit, with leather and wood accents. The tone is respectful yet bold, reflective with a touch of irreverence, always aiming for depth and intelligent humor.

Moby_Poeta Ballena 2015

Branding

Development of a distinctive, professional yet approachable visual identity, built around a purple and red palette. The design extended to a logo, poster, and tickets, complemented by a comprehensive multimedia package featuring photography and a documentary video that captured the event’s atmosphere and highlights. Together, these assets form a cohesive archive of branding and audiovisual production.

Coyotas Doña María de Villa de Seris

We developed the visual identity for a well-known company of regional products from Sonora, Mexico, with a special emphasis on traditional coyotas. The project addressed the need to unify and standardize the image across all franchises, while preparing the brand for legal registration and future expansion. The goal was to highlight the artisanal quality and cultural heritage of its products.

The branding included a distinctive new logo, carefully chosen typography, traditional-inspired textures and patterns, functional and appealing packaging, corporate stationery, and a merchandising line designed to reinforce the brand’s market presence.

Art for Liberation 2025

Branding 

The graphics serve as a visual invitation to disconnect to reconnect. The aesthetic is deliberately fluid and flexible, adapting to the diversity of the general public and removing the "I don't know about art" barrier to make it an accessible, free experience.

The visual proposal for "Art for Liberation" is centered on the concept of "Liberating Chaos," embracing the honesty of the handmade through a graphic identity that acts as an escape from the rigidity of the digital world. Collage was chosen as the visual axis due to its versatile nature of "reconstruction," utilizing mixed textures, cutouts, and asymmetrical shapes to reflect a return to the tactile and natural, metaphorically transforming existing elements into something new and free from rules, much like the workshop invites participants to shed their daily routines. The overall visual message is to "design a breather" and serve as a fluid, flexible invitation to disconnect to reconnect, removing the "I don't know about art" barrier and making the experience accessible to all.

Ambiences (2016-2019)

Rebranding y soluciones graficas de marketing 

Comprehensive branding optimization, redefining visual identity while preserving the logo. Interactive digital catalogs, promotional assets, and tailored social media strategies were designed to boost engagement and visibility. High-quality video production—from short social clips to in-depth brand storytelling—was developed alongside cohesive corporate stationery, product labels, and POP materials, all reinforcing the brand’s professional image and market differentiation.

Media zoom 2016

We designed the full editorial identity of a local daily newspaper, from modular grid systems that enhance readability to detailed layouts for sections and pages, finalized for print production. The project also included strategic marketing initiatives to boost circulation, studio photography, and POP materials for targeted campaigns. A cohesive branding framework was established to guarantee consistency in both visuals and messaging across every platform.

Celebración de día de muertos Boston 2023-2025
We designed a Mexican cultural experience abroad, aimed at sharing the richness of the celebration and educating audiences from a cultural perspective. The visual identity included posters, animations, videos, ads, social media content, stationery for vendor and volunteer outreach, signage, and promotional items—all crafted to evoke nostalgia and joy while standing apart from Halloween.

The experience combined projections, augmented reality graphics, and a light show, enveloping the audience in a festive, emotional atmosphere. The visual and narrative universe was built to express the duality of Día de Muertos: the warmth of remembrance and the joy of reunion

Boston graph 2019

Diseño gráfico, producción y atención a clientes. 

We consolidated and refined the brand’s visual identity, building a formal and cohesive system from an existing foundation. The work established color guidelines, geometric elements, and a unified graphic style that shaped all communications.

In parallel, we managed the brand’s marketing strategy and produced a diverse range of materials—high-quality screen printing, digital prints for documents and promotional assets, large-format outdoor advertising, and illuminated 3D signage—delivering a consistent identity with maximum visual impact